Customer Relationship Management Im Handel (English, Dieter Ahlert | Jörg Becker | Ralf Knackstedt)

About the Book

Mit seiner Ausrichtung auf den Anwendungsbereich des Handels schlie t das Buch eine L�cke in der Literatur zum CRM. Die Autoren illustrieren sehr anschaulich, was unter CRM zu verstehen ist, welche technologischen Konzepte es derzeit am Markt gibt und welche Software-Kriterien f�r den Handel wichtig sind. Praktiker finden hier konkrete Hilfestellung, um die technischen M�glichkeiten, aber auch die Instrumente der Kundenbindung optimal zu nutzen.…

Why You Should Read This Book

• Written by acclaimed author Dieter Ahlert | Jörg Becker | Ralf Knackstedt
• Published by Springer, a respected name in academic and professional publishing
• Covers the domain of Management / General with depth and clarity
• Available in English — ideal for students, researchers, and professionals alike
• A trusted reference work that belongs on every serious reader's shelf

Product Details

This Special Edition of Customer Relationship Management Im Handel is published by Springer and carries ISBN-13 9783642627446. Packaged securely for delivery across India, this edition is ideal for personal libraries, classroom use, and professional reference.

Who Is This Book For?

Whether you are a student preparing for advanced coursework, a researcher deepening your expertise, or a professional staying current with the field, Customer Relationship Management Im Handel by Dieter Ahlert | Jörg Becker | Ralf Knackstedt is an excellent choice. Order your copy today from BookBajar and enjoy free shipping with Cash on Delivery available across India.