Grundzüge Des Marketing (English, Dieter Ahlert | Herbert Vormbaum)
by Dieter Ahlert | Herbert Vormbaum
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783540623656
ISBN-10
3540623655
Author
Dieter Ahlert | Herbert Vormbaum
About the Book
"Grundzüge des Marketing" zeigt die Analyse der absatzpolitischen Konzeption, untergliedert in ein Abnehmer-Selektions-Konzept. Konsequent wird unterschieden zwischen - dem Instrument der Absatzpolitik als Aktionsmöglichkeit - der Ma nahme (Handlung, Aktion) der Absatzpolitik als tatsächlich realisierte Kombination von Aktionselementen aus unterschiedlichen Instrumenten - der Strategie der Absatzpolitik als geplante Folge absatzpolitischer Ma nah…
ISBN: 9783540623656
ISBN-13: 9783540623656
ISBN-10: 3540623655
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Product ID: isbn-9783540623656
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