Innovatives Management (English, Ralph Berndt)
by Ralph Berndt
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642631221
ISBN-10
3642631223
Author
Ralph Berndt
About the Book
Die Rahmenbedingungen für wirtschaftliche Prozesse haben sich wesentlich gewandelt. Beispielhaft zu nennen sind die extrem schnelle Entwicklung der Kommunikationstechnologien, die erheblichen Konzentrationsprozesse oder das hybride Konsumentenverhalten. Daher sind - für alle Teilgebiete der Unternehmensführung - innovative Management-Ansätze erforderlich. Führende Fachvertreter aus Europa und den USA untersuchen in diesem Band, welche Ansätze für…
ISBN: 9783642631221
ISBN-13: 9783642631221
ISBN-10: 3642631223
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Product ID: isbn-9783642631221
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