Marktforschung (English, Rainer Olbrich | Dirk Battenfeld | Carl-Christian Buhr)
by Rainer Olbrich | Dirk Battenfeld | Carl-Christian Buhr
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642243448
ISBN-10
3642243444
Author
Rainer Olbrich | Dirk Battenfeld | Carl-Christian Buhr
About the Book
In kompakter und verst�ndlicher Form f�hrt das Buch in die wichtigsten Bereiche der Marktforschung ein. Aufbauend auf wissenschaftstheoretischen Grundz�gen und einer Einf�hrung in die Erforschung des Konsumentenverhaltens stellen die Autoren die Phasen und Methoden der Marktforschung dar, insbesondere multivariate Analysemethoden. Sie vermitteln dabei ein sehr klares Grundverst�ndnis f�r die Planungsprozesse, ohne auf wissenschaftliche und mathem…
ISBN: 9783642243448
ISBN-13: 9783642243448
ISBN-10: 3642243444
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Product ID: isbn-9783642243448
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