Public Relations (English, Stephanie Grupe)
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642178269
ISBN-10
364217826X
Author
Stephanie Grupe
About the Book
Erfolgreiche �ffentlichkeitsarbeit basiert auf der sorgf�ltigen Planung und Ausf�hrung von praxiserprobten Ma nahmen. Dieses Buch liefert Grundlagenwissen in Verbindung mit konkreten Arbeitsanleitungen f�r die Praxis und hilft PR-Einsteigern durch einfache, schnell nachvollziehbare Schritt-f�r-Schritt-Anleitungen. Anschauliche Beispiele helfen dabei, die wichtigsten Basis-Aufgaben des PR-Alltags zu meistern. Die Leser erfahren, wie PR strategisch…
ISBN: 9783642178269
ISBN-13: 9783642178269
ISBN-10: 364217826X
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Product ID: isbn-9783642178269
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