The Relationship Marketer (English, Soren Hougaard | Mogens Bjerre)
by Soren Hougaard | Mogens Bjerre
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Book Details
Publisher
Springer
Language
English
ISBN-13
9783642032424
ISBN-10
3642032427
Author
Soren Hougaard | Mogens Bjerre
About the Book
In "The Relationship Marketer", S ren Hougaard and Mogens Bjerre explain how the concept of the dyad (i.e., mutuality, or "you and me") is quickly becoming a fundamental principle in marketing. The authors suggest that understanding customer relationships, value co-creation, and customised business models in which effectiveness is evaluated on an individualised basis leads to outstanding business performance. Based on these principles the authors…
ISBN: 9783642032424
ISBN-13: 9783642032424
ISBN-10: 3642032427
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The Relationship Marketer starts from ₹5822 at GlowMirror. Available in Paperback.
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Soren Hougaard | Mogens Bjerre is the author of The Relationship Marketer. Browse more books by Soren Hougaard | Mogens Bjerre on GlowMirror.
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Product ID: isbn-9783642032424
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