Strategic Brand Management and Development (English, Lalaounis Sotiris T.)
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Strategic Brand Management and Development by Lalaounis Sotiris T. is listed under Management on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Routledge
Language
English
ISBN-13
9780367338749
ISBN-10
0367338742
Author
Lalaounis Sotiris T.
About the Book
Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands. It draws extensively from scholarly research published in social sciences and humanities to provide a detailed discussion of the process of brand management and development. This book explores how organisati…
ISBN: 9780367338749
ISBN-13: 9780367338749
ISBN-10: 0367338742
Reader's Guide
What This Book Covers
- ·The main subject matter of Strategic Brand Management and Development
- ·Ideas and detail relevant to Management
- ·Context that helps make sense of the material as a whole
Best Suited For
Team leads, managers, and MBA/PGDM students.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of Strategic Brand Management and Development?
Strategic Brand Management and Development starts from ₹1358 at BookBajar. Available in Paperback.
Who is the author of Strategic Brand Management and Development?
Lalaounis Sotiris T. is the author of Strategic Brand Management and Development. Browse more books by Lalaounis Sotiris T. on BookBajar.
Is Strategic Brand Management and Development available in Paperback and Hardcover?
Yes, Strategic Brand Management and Development is available in Paperback on BookBajar. Select your preferred format on the product page.
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Strategic Brand Management and Development can be returned within 15 days of delivery for a full refund. Reach out to info@bookbajar.in or call +91 9087 410 993 to start a return.
What is the ISBN of Strategic Brand Management and Development?
Strategic Brand Management and Development has ISBN 9780367338749 (ISBN-10: 0367338742). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Strategic Brand Management and Development?
About the Book Bringing together theories and concepts from brand management, consumer culture theory, marketing, communications, and design, this book provides an understanding of how organisations can successfully develop, market, and manage their brands.
Product ID: isbn-9780367338749
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