Strategies for Generating E-Business Returns on Investment (English, Namchul Shin)
by Namchul Shin
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Book Details
Publisher
Idea Group Publishing
Language
English
ISBN-13
9781591404170
ISBN-10
1591404177
Author
Namchul Shin
About the Book
Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-…
ISBN: 9781591404170
ISBN-13: 9781591404170
ISBN-10: 1591404177
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Product ID: isbn-9781591404170
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