Strategisches Marketingmanagement (English, Nabbie Mansaray)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783322903327
ISBN-10
332290332X
Author
Nabbie Mansaray
About the Book
Eine moderne Unternehmensf�hrung bedeutet vor allem strategisches Marketingmanagement. Das ist das Einzige - so Nabbie Mansaray-, was den Existenz eines Unternehmens langfristig sichern kann. Der Autor beschreibt zun�chst schonungslos, woran viele Unternehmen heute kranken, und zeigt konkret, welche f�nf Phasen zu durchlaufen sind, um gegenw�rtige und zuk�nftige M�rkte erfolgreich zu erschlie en und zu bearbeiten. Eine sehr provozierende und sehr…
ISBN: 9783322903327
ISBN-13: 9783322903327
ISBN-10: 332290332X
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Product ID: isbn-9783322903327
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