
The Discourse of Advertising (English, Guy Cook)
by Guy Cook
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Book Details
Publisher
Routledge
Language
English
ISBN-13
9780415234542
ISBN-10
0415234549
Author
Guy Cook
About the Book
This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
ISBN: 9780415234542
ISBN-13: 9780415234542
ISBN-10: 0415234549
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Product ID: isbn-9780415234542
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