The Strategy of Desire by Ernest Dichter is listed under Martino Fine Books on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Martino Fine Books
Language
English
ISBN-13
9781614273479
ISBN-10
1614273472
Author
Ernest Dichter
About the Book
2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. Ernest Dichter was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application of Freudian psychoanalytic concepts and techniques to business - in particular to the study of consumer behavior in the marketplace. Ideas he established were a significant…
ISBN: 9781614273479
ISBN-13: 9781614273479
ISBN-10: 1614273472
Reader's Guide
What This Book Covers
- ·The main subject matter of The Strategy of Desire
- ·Ideas and detail relevant to Martino Fine Books
- ·Context that helps make sense of the material as a whole
Best Suited For
Readers with an interest in Martino Fine Books, from students to hobbyists.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
Frequently Asked Questions
What is the price of The Strategy of Desire?
The Strategy of Desire starts from ₹1436 at BookBajar. Available in Paperback.
Who is the author of The Strategy of Desire?
Ernest Dichter is the author of The Strategy of Desire. Browse more books by Ernest Dichter on BookBajar.
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What is the ISBN of The Strategy of Desire?
The Strategy of Desire has ISBN 9781614273479 (ISBN-10: 1614273472). Use this to confirm you're ordering the exact edition listed here.
What can I expect from The Strategy of Desire?
About the Book 2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software.
Product ID: isbn-9781614273479
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