Theatermarketing (English, Andrea Hausmann)
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Book Details
Publisher
de Gruyter Oldenbourg
Language
English
ISBN-13
9783828203242
ISBN-10
3828203248
Author
Andrea Hausmann
About the Book
Sparzwänge, Fusionen oder gar Schliessungen von Sparten und gesamten Ein-richtungen sind kein Tabu mehr. Auf Zuschusskürzungen, Kostensteigerungen und vor allem den zunehmenden Wettbewerb um Besucher müssen die Häuser mit nachhaltig tragfähigen Veränderungen reagieren. Angesichts dieser Entwicklungen ist es unerlässlich, sich mit dem Marketing einem Konzept zuzuwenden, das sich in der Privatwirtschaft seit langem bewährt hat, und dessen Einsatz z…
ISBN: 9783828203242
ISBN-13: 9783828203242
ISBN-10: 3828203248
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Product ID: isbn-9783828203242
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