Value Creation of Firm-Established Brand Communities (English, Philipp Wiegandt | Prof Dietmar Harhoff Ph. D.)
by Philipp Wiegandt | Prof Dietmar Harhoff Ph. D.
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Value Creation of Firm-Established Brand Communities by Philipp Wiegandt | Prof Dietmar Harhoff Ph. D. is listed under Gabler Verlag on BookBajar. Full details, specifications and reader reviews are below.
Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834921239
ISBN-10
3834921238
Author
Philipp Wiegandt | Prof Dietmar Harhoff Ph. D.
About the Book
Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers.
ISBN: 9783834921239
ISBN-13: 9783834921239
ISBN-10: 3834921238
Reader's Guide
What This Book Covers
- ·The main subject matter of Value Creation of Firm-Established Brand Communities
- ·Ideas and detail relevant to Gabler Verlag
- ·Context that helps make sense of the material as a whole
Best Suited For
Readers with an interest in Gabler Verlag, from students to hobbyists.
Why It Stands Out
- ·Ships as a genuine physical copy, checked before dispatch
- ·Covered by BookBajar's 15-day return window
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Philipp Wiegandt | Prof Dietmar Harhoff Ph. D. is the author of Value Creation of Firm-Established Brand Communities. Browse more books by Philipp Wiegandt | Prof Dietmar Harhoff Ph. D. on BookBajar.
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What is the ISBN of Value Creation of Firm-Established Brand Communities?
Value Creation of Firm-Established Brand Communities has ISBN 9783834921239 (ISBN-10: 3834921238). Use this to confirm you're ordering the exact edition listed here.
What can I expect from Value Creation of Firm-Established Brand Communities?
About the Book Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time.
Product ID: isbn-9783834921239
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