Vom Broadcast Zum Personalcast (English, Michael Hermann)
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Book Details
Publisher
Deutscher Universitatsverlag
Language
English
ISBN-13
9783824475919
ISBN-10
382447591X
Author
Michael Hermann
About the Book
Auf der Basis einer eingehenden Analyse der Bereiche der Medienwertkette wendet Michael Hermann aktuelle wirtschaftswissenschaftliche Instrumente und Konzepte themenspezifisch an, veranschaulicht sie an Beispielen im Bereich des traditionellen Fernsehens und zeigt einen Weg zur Entwicklung individualisierter Medienprodukte auf.
ISBN: 9783824475919
ISBN-13: 9783824475919
ISBN-10: 382447591X
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Product ID: isbn-9783824475919
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