Wachstumsstrategien in Der Medienbranche (English, Gerrit Karalus | Harald Hungenberg)
by Gerrit Karalus | Harald Hungenberg
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834910141
ISBN-10
3834910147
Author
Gerrit Karalus | Harald Hungenberg
About the Book
Gerrit Karalus wertet aktuelle Wachstumsstrategien bei Zeitungen und Zeitschriften aus und formuliert ein Handlungsmodell, das zeigt, wie die bestehende Ressourcenbasis analysiert und f�r die Wachstumsstrategien genutzt werden kann.
ISBN: 9783834910141
ISBN-13: 9783834910141
ISBN-10: 3834910147
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Product ID: isbn-9783834910141
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