Werbe- Und Markenforschung (English, Andreas Strebinger | Wolfgang Mayerhofer | Helmut Kurz)
by Andreas Strebinger | Wolfgang Mayerhofer | Helmut Kurz
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783834903952
ISBN-10
3834903957
Author
Andreas Strebinger | Wolfgang Mayerhofer | Helmut Kurz
About the Book
Renommierte Wissenschaftler und namhafte Marketingexperten pr�sentieren in 19 Beitr�gen einen �berblick �ber aktuelle Themen der Werbe- und Markenforschung. Auf der Basis internationaler Forschungsergebnisse, neuer eigener Untersuchungen und Fallstudien besch�ftigen sie sich mit - Entwicklungstendenzen in Markenwesen und Werbeforschung - neuen Anwendungsfeldern des Markenmanagements( B-to-B-Branding, Kulturbranding, Political Branding, Branding v…
ISBN: 9783834903952
ISBN-13: 9783834903952
ISBN-10: 3834903957
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Product ID: isbn-9783834903952
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