Werbepsychologie (English, Helmut Jacobi)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409368728
ISBN-10
3409368728
Author
Helmut Jacobi
About the Book
17 amerikanischen Bereich, mit Fragen der Distribution und ihrer Rationali- sierung auseinandergesetzt hatte. Wachsender Wohlstand stellt die Absatzwirtschaft hochindustrialisierter Volkswirtschaften vor neue Aufgaben. Nach Sattigung der elementaren Grundbedtirfnisse des Menschen kann der Produzent neuer Waren nicht unbedingt mit einer Nachfrage nach seinen Erzeugnissen rechnen. Eine engere Verbindung zwischen Produktion und Absatz erweist sich s…
ISBN: 9783409368728
ISBN-13: 9783409368728
ISBN-10: 3409368728
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Product ID: isbn-9783409368728
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