Zero-Migration (English, Heinz K. Stahl)
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Book Details
Publisher
Gabler Verlag
Language
English
ISBN-13
9783409132756
ISBN-10
3409132759
Author
Heinz K. Stahl
About the Book
Steigende Akquistionskosten sowie abnehmende Wachstums- und Differenzierungschancen haben zu einer Wiederentdeckung langfristiger Kunden-Lieferanten-Beziehung geführt. Doch die Umsetzungeiner kundenorientierten Unternehmensstrategie in die Praxis scheitert häufig an der offenkundigen Distanz zwischen Beziehungsebene und Unternehmensführung. Heinz K. Stahl entwickelt ein kundenorientiertes Konzept der strategischen Unternehmensführung. Es signalis…
ISBN: 9783409132756
ISBN-13: 9783409132756
ISBN-10: 3409132759
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Product ID: isbn-9783409132756
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