Zur Qualität Von Inbound Centers Im Marketing (English, Alexander Schagen)
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Book Details
Publisher
Springer Gabler
Language
English
ISBN-13
9783834943668
ISBN-10
3834943665
Author
Alexander Schagen
About the Book
Inbound Centers - auch als Call Center, Contact Center, Customer Service Center und Customer Care Center bekannt - werden einerseits als künftig wichtigster Kanal im Marketing bewertet und andererseits als unzureichendes Kundenerlebnis kritisiert. In Praxis und Wissenschaft mangelt es an Wissen über Inbound Center Typen, ihre Wirkungen auf die Kundenbeziehungen und qualifizierten Implikationen für das Management. Praxisorientiert untersucht Alexa…
ISBN: 9783834943668
ISBN-13: 9783834943668
ISBN-10: 3834943665
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Alexander Schagen is the author of Zur Qualität Von Inbound Centers Im Marketing. Browse more books by Alexander Schagen on BookBajar.
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Product ID: isbn-9783834943668
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